Sponsorships & Advertising

Hundreds of people at a skateboarding event

Build Your Bottom Line with Willamalane

Your Willamalane sponsorship:

  • Allows you to connect with hundreds, if not thousands, of our loyal patrons
  • Provides name recognition for your business
  • Promotes goodwill toward your company
  • Enhances your image by linking your name with community-minded, family-friendly events and activities
  • Drives sales
  • Enhances business, consumer and VIP relations
  • Creates positive publicity and heightens visibility
  • May enable tax write-offs (consult your tax adviser for details)

You will reach:

  • Patrons who are active and engaged. They’re community leaders and influencers.
  • People who are decision-makers in their families.
  • A variety of demographic groups. We make it easy for you to target specific groups by sponsoring specific events and programs.
  • Thousands of people from throughout the region who attend Willamalane events.

For more information, contact Resource Development Coordinator Bryan Beban, 541-736-4523.

Contact Us


Program & Event Sponsorship

Back Stage webProgram & Event Sponsorship

MEGGA Hunt – Started in 1960, Lane County's largest egg hunt goes beyond the ordinary with more than 20,000 prize eggs, live entertainment, carnival games, crafts and more. This family event attracts 6,000 to 7,000 people each year.

Sounds Like Summer – A favorite family film or local Springfield talent, a warm summer night and popcorn all add up to a magical evening to share with friends and family. The summer series, held at various parks, commonly draws approximately 400 to 500 people per evening.

Dorris Ranch School Tours – Outings to Dorris Ranch where students learn about prehistoric Oregon, Indian ways, pioneer life and more. Your sponsorship will reach 3,500 students and their families annually.

Haunted Hayride – Every October more than 1,300 visitors take a hayride through the "haunted" trails of Dorris Ranch, where ghosts, goblins and scarecrows emerge from the shadows of the historic filbert orchards. Expanded to three nights for 2010!

Fourth Grade Swim Lessons – Good business sense meets good deeds in this important water safety campaign. Willamalane offers two weeks of free water safety and swimming instruction for every fourth grade student in Springfield Public Schools. About 1,000 students participate each year.

Summer Playground Program – When school is out, Willamalane steps in to provide supervised activities in Willamalane parks throughout Springfield. More than 1,000 children participate each summer. This program needs your support to continue.

Middle School Sports – Sponsor a team or league and get your name out on the field and in front of active families. Willamalane's middle school sports program reaches more than 1,000 students each year. You can also help fund scholarships for athletes.

Vineyards & Violins – This well-attended auction serves as the main fundraising vehicle for the Adult Activity Center, which provides programs and needed services to older adults. Get your name in front of the center's most active supporters.

Wait, There's More!

We have many smaller events and activities to choose from. They include the Chocolate Buffet,  Island Park Art Gallery receptions and shows, , The Great Halloween Costume Swap, Holiday Marketplace and more. Ask us about these lower-cost sponsorship opportunities. Don't see what you want? We can create a custom advertising package or unique sponsorship tailored to your business to ensure you reach your target markets.


Advertising Opportunities

Willamalane recreation guide – Published three times a year, this flagship of Willamalane publications is mailed to approximately 27,000 Springfield households and businesses. In addition, more than 4,000 copies are delivered to libraries, schools and area agencies. Patrons repeatedly refer to this 84-page booklet throughout its term.

Sign program – Advertise your business on a sign at one of our athletic fields and facilities.

willamalane.org – Willamalane does not sell space on its website. The only way to have an online presence is to take advantage of one of our premier sponsorship opportunities. In a typical month the website is viewed 60,000 times.



Willamalane Park Foundation – The foundation group works separately but in partnership with Willamalane. It is a 501(c)(3) charitable organization. The Willamalane Park Foundation raises funds, help develop resources and partnerships, and advocate for parks and recreation. Visit the website.

Commemorative Gifts – Donate a tree, park bench or playground structure to a Willamalane park. A commemorative gift is a unique way to celebrate special events and family landmarks. It's also a touching way to express sympathy. You can honor the passing of a loved one with a memorial, while making a lasting contribution to the local environment.

Download the Commemorative Gift Program Application (pdf)

Scholarship Program – While Willamalane fees are low, there are many who cannot afford to pay for programs without your support. You will receive recognition for each scholarship opportunity you provide.